New Romney ad: Believe in the America YOU built! (Video)

The Romney campaign rarely misses an opportunity to use the President’s own words against him.  The following ad is no exception:

 

 

According to Ed Morrissey via Hot Air:

 

Officially, the ad is titled “Believe in Our Future,” but that’s not the phrase that sticks with the viewer, nor is it intended to be.   The big takeaway is “Believe in the America you built” — a direct poke at Barack Obama’s “you didn’t build that” argument earlier this month in Roanoke, Virginia.  Team Romney has moved from taking Obama to task for this belief to adopting the rebuttal as a major campaign theme.  In 2008, the McCain campaign didn’t have the time or resources to take advantage of the Obama stumble with Joe the Plumber, but Romney has plenty of both to make himself Bob the Builder in 2012.

Mitt Romney is finally being seen as warm and genuine instead of the cold corporate CEO the Obama campaign painted him to be.  He is showing voters that he is a capable leader with solutions instead of rhetoric.  Let’s hope it is not too late for the undecided voters.

 

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